The Moonbeam × HELLO Labs Gaming Accelerator Is Underway

The Moonbeam × HELLO Labs Web3 Gaming Accelerator officially kicked off on March 10, bringing together game builders, media partners, and the Moonbeam ecosystem for a 10-week program focused on growth, creativity, and real traction.

The goal is simple: help promising web3 games build, grow, and reach real audiences.

This accelerator combines Moonbeam’s interoperable smart contract platform with the global media reach of HELLO Labs and Killer Whales TV, giving participating teams both the technical foundation and the visibility they need to take their projects to the next level.

Over the next few months, teams will be working closely with Moonbeam and HELLO Labs while sharing their progress along the way.

About HELLO Labs & Killer Whales

HELLO Labs is a web3 media studio and accelerator focused on bringing blockchain innovation to mainstream audiences. They are the creators of Killer Whales, a global reality TV show where web3 founders pitch their projects to a panel of industry experts. The show is distributed across platforms including Apple TV, Amazon Prime, and HELLO TV, with a combined reach of over 500 million viewers worldwide.

Across social channels, HELLO Labs reaches 100+ million people, supported by a network of creators, influencers, and web3 leaders who help amplify emerging projects. Through this partnership, builders in the accelerator will not only develop their games on Moonbeam; they’ll also have the chance to share their work with a much broader audience.

How the program works

The accelerator runs from March 10 to May 12 and focuses on helping projects strengthen both their technology and their growth strategy.

Teams will work on:

• Product development and integrations
• Refining their game mechanics and player experience
• Building stronger communities
• Improving onchain engagement and metrics
• Preparing their story and pitch for investors and media

Each week includes working sessions, check-ins, and progress reports with guidance from Moonbeam, HELLO Labs, and members of the Killer Whales network. As projects reach key milestones, they also unlock grant funding from the Moonbeam Foundation to help support continued development and growth.

Teams in the Accelerator

This cohort brings together a small group of teams building across different areas of web3 gaming, each with a unique approach to gameplay, infrastructure, and player engagement.

Olderfall: A fantasy RPG experience focused on immersive world-building and player-driven progression, combining rich storytelling with onchain mechanics.

Outmine: A resource and strategy-based game centered around mining, coordination, and economic gameplay, designed to drive repeat engagement and onchain activity.

N3mus: A platform-oriented project focused on enabling game integrations and expanding what’s possible within the Moonbeam gaming ecosystem.

Kugle: An experimental and creative gaming experience that blends unique mechanics with community-driven participation and growth loops.

What teams will be building toward

The program follows a structured path that moves from planning to public launch.

Early weeks focus on technical integration and growth planning, followed by the launch of a gaming campaign designed to bring in players and activate communities.

As the program progresses, teams test different growth strategies, run community activations, and iterate on their games based on real player feedback.

The accelerator wraps up with Killer Whales LIVE, where teams pitch their projects in a streamed event featuring industry leaders and web3 creators.

Growing the Moonbeam gaming ecosystem

Programs like this are about more than just individual projects.

Every new game launched on Moonbeam helps expand the ecosystem with new players, new communities, and new onchain activity.

By combining Moonbeam’s cross-chain infrastructure with HELLO Labs’ media reach, this accelerator gives builders the tools to grow while also introducing more people to what’s possible with web3 gaming.